In response to Doug Kendall's Marketing Trash Talking:

Do you think this is effective marketing? Do you think this type of advertisement actually has an adverse effect on these companies?

It may be beneficially to keep the market competative but it does get annoying for the customer and may cause them to boycott both companies as a result it makes both companies suffer. If a company was to use the other company to compare itself in being a better product, why the product is better without use of propoganda or ‘bad mouthing’ the other company it is probably a healthy way of doing business otherwise both companies have the risk of losing as a result of it.

Some examples where it does work is in a towel commericial for example where say a bounty is compared to Charmin or Coke is compared to Pepsi showing the quality is better or worse and what changes in technology is made to the product or industry. This is a good way of marketing because it is supported with evidence or what both companies have done for quality in their product without a biased propoganda.

Some examples where it doesn't work is in political campaignes where the voters get so disgusted with both party's talking about one another and describing either democratics and republicans in a hyper negative way causing voters to not vote and be alienated as a result. A example of this is the Massachusetts election where Martha Coakley and Scott Brown ran against each other. Martha Coakley barley talked in her advertisments except at the end saying she "approves this message". The commericial appears to have propoganda about Scott Brown, a stretching of the truth, or the data was changed to see negatively. An example is her campaigne party suggesting that all republicans are alike, all are pro-military, pro-life, and Pro-George W. Bush. These are people we are talking about and all republicans are not the same or cut from the same group. Also these commericials were played at a such a frequent rate that voters were also alinated. For example if someone was to watch a TV program the majority of the commericials over the break were these campaignes. Scott Brown's campaigne also used a different approach. There were some commericials that indicated a few negative things about Coakley but he took more of a hometown approach. But campaines are one way to drive people away through in fighting no matter which party it is they are both gulity of this.

Another example that has personally drove me nuts is the Apple Macintosh commericial against the PC. The reasoning why I dislike this commericial is because it shows sterotypes about both PC's in Mac's much like the democrats and republicans. For example the Mac people are portrayed as artsy, smug, intellectual, condescending, people while the PC's are portrayed as boring, office types, that appear to have no life, and are very ridgid, structured, and have no personality. These kinds of ads make someone be turned off by the Macintosh company completely. I think taken to this level it does not work no matter who the company is or how sucsessful they are.