Effects of environmentalism can make a company that was once not eco-friendly now eco-friendly but it is not an easy task. If the company has awful PR issues it could take a while. The company must be weary of how quickly they do it and the methods that they do it in to avoid appearing fake and upsetting customers even more. This process is very time consuming but it can be done if the company has a real and genuine desire to change. The company needs to brainstorm what they feel the problem is as well as brainstorm solutions. The company needs to look at ways to become socially responsible or eco-friendly and which programs mean a lot to the company and what the people in the company stand for. The mission statement will need to be revamped and implementing social responsibility programs will take time to get going and if they want to promote their social responsibility. There will probably be media attention if the company’s new change isn’t fluid. The media may ask why this change and is it legitimate. The company must brainstorm and think of ways to react to media questioning or criticism of the company. But as a result it will take time to do (months or a year) but in the long run it will benefit the company and it can be done.
The company can keep and maintain previously loyal customers by maintaining what is great about the company. Through brainstorming this also should be emphasized i.e. what is great about the company, what competitive advantages the company has, what the customers like about the company, and ways to keep this element of the company making it apparent that this component will never change. There needs to be a smooth fusion of company values, new social responsibility changes that are genuine, and keeping consistent what is good about the company as well. It’s a very careful process and perhaps a consultant may need to come in to fix the situation gingerly. Another dimension must be added to get another target market depending on what the industry is. More or different products, packaging, and different kinds of marketing campaigns must be in place to reach a new or different target market when revamping the company. This process will also take a number of months to accomplish.
These time consuming changes will be laborious and exhausting but it will help the company in the long run. But doing the grunt work will provide use and a competitive advantage to the company in the long run as well as preventing an even worse down turn or causing the company to go out of business. It is my best suggestion to implement this kind of positive change rather than the company doing nothing and remaining autocratic, cold, and unethical. In time all of these things will yield their benefit to the company in time.
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