Tuesday, February 16, 2010
In response to P Conte: Social Networking and E-Marketing
Because of the extent to the popularity of facebook, how come not all companies have shifted their marketing towards social networking sights to advertise?
The answer to the question is these companies can target children, teenagers, young adults, and some adults who do use these social networking sights. Social networking sights are merely another avenue which is somewhat new for business. Companies have experienced using banners, pop ups, emails, and links to websites. Social networks can be fun and interactive for providing feedback to the company. Customers or potential customers appear more willing to share thoughts, ideas, likes, and dislikes over a social network even though it is a company doing it. People on social networks may feel more inclined that the business will listen to them and take their advice on the website. Hopefully the companies have good intentions and are using it as a learning experience and not to exploit customers. It seems to be a useful tool for the relationship of customer to business to gain information in a friendly, convent, and inexpensive manner.The future of marketing will be interesting for businesses and how they treat social networking such as will it be just a friendly communication or will it get tedious or annoying like spam? In this the social networking authorities may need to regulate business. The future may also hold other ways of social networking or other ways e-marketing can occur as well. It will be interesting to find out how the internet unfolds in this regard. These are the benefits of using social networking.
Not all companies chose to use social networking for means of gaining marketing information. Some companies may not be equipt or suited to conduct business online, some companies may think its an invasion of consumers privacy because they use social networking on their own time, it may also be a companies' waste of time to just discuss things with a customer because they are not selling anything they are only discussing things but at the same time this dicussion can also lead a person to the website of a business. Some companies may just haven't gotten around to it or do not have a reasonable plan of action with these social networks. Some of the ways businesses use social networks must be carefully crafted so companies may be tip toing around it. But it is true that most internet based companies are using social networking as a avenue of consumer communciation and e-marketing.
CAN-SPAM is still a problem...
CAN-SPAM is non-solicited pornography and marketing according to the text. The issue that I am primarily concerned with and will be blogging about is not the marketing but the pornography. Although president Bush enstated the act in 2003 and the percentages of this spam is reasonably down since 2003 there is still a percentage of bothersome spam's going through.
For example it can go to your email even if you've never been to any similar site and your gender is also not exempt. I personally have to change my email every year or two due to pornographic spam getting sent to me. I used to have a Myspace account where there were dummy accounts formed in order to send pornographic spam to users not only attacking me but some of my friends and collegues had the same issues. There are other examples of websites such as Facebook users or hackers providing pornographic images on Facebook and creating dummy accounts much like Myspace where the IT staff at Facebook has to fix these issues. On the website Deviant Art where people can blog, post their own art/drawings, and poetry. People have hacked into people's personal accounts and added pornographic images to their profile and added comments pretending to be the account holder as well. There are issues on YouTube where a person will be searching for a video and either recieve the wrong type of video or at the end of the video where there is other like-video suggestions are pornographic as well.
With all of these descriptions this is a problem. This not only lowers the standards and reputation of the website but it also puts induviduals in jepardy through hacking and ruining innocent people's image online which is not easily erased. It is equally frustrating to people who are innocent who annoyed by these things where they have delete, replace, and clean out accounts as well as the danger of children witnessing these things while online. These incriminating and falsehoods can also put people in legal danger and withold them from jobs based on something they never even did in the first place. Although CAN-SPAM may be sharply reduced than it was 7 years ago it is still a problem and enough a problem to ruin someone's identity, force them to change accoungs, delete accounts all togehter, provide to be an annoyance, be dangerous to children, ruin jobs and marriages as well.
Do you see this to still be a problem and an annoyance? How has this kind of a thing hurt innocent adults from things such as (jobs and relationships) in their life? Have you heard in recent years what it has done to children?
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