In response to P Conte: Social Networking and E-Marketing

Because of the extent to the popularity of facebook, how come not all companies have shifted their marketing towards social networking sights to advertise?

The answer to the question is these companies can target children, teenagers, young adults, and some adults who do use these social networking sights. Social networking sights are merely another avenue which is somewhat new for business. Companies have experienced using banners, pop ups, emails, and links to websites. Social networks can be fun and interactive for providing feedback to the company. Customers or potential customers appear more willing to share thoughts, ideas, likes, and dislikes over a social network even though it is a company doing it. People on social networks may feel more inclined that the business will listen to them and take their advice on the website. Hopefully the companies have good intentions and are using it as a learning experience and not to exploit customers. It seems to be a useful tool for the relationship of customer to business to gain information in a friendly, convent, and inexpensive manner.The future of marketing will be interesting for businesses and how they treat social networking such as will it be just a friendly communication or will it get tedious or annoying like spam? In this the social networking authorities may need to regulate business. The future may also hold other ways of social networking or other ways e-marketing can occur as well. It will be interesting to find out how the internet unfolds in this regard. These are the benefits of using social networking.

Not all companies chose to use social networking for means of gaining marketing information. Some companies may not be equipt or suited to conduct business online, some companies may think its an invasion of consumers privacy because they use social networking on their own time, it may also be a companies' waste of time to just discuss things with a customer because they are not selling anything they are only discussing things but at the same time this dicussion can also lead a person to the website of a business. Some companies may just haven't gotten around to it or do not have a reasonable plan of action with these social networks. Some of the ways businesses use social networks must be carefully crafted so companies may be tip toing around it. But it is true that most internet based companies are using social networking as a avenue of consumer communciation and e-marketing.