After some of the students writing their A type blogs about shiney suds their was a debate of ethics in advertising. I have chosen to respond to Robert McCarthy's interpretation of ethics in advertising.
McCarthy asks if any of us remember negativity in advertisements that we remember. He also asks if it was a big deal or blown out of proportion or not. I am going to evaluate a few adds and which they offended me and why as well as how they were recieved by the public eye.
The first advertisement I will describe that I found personally offensive was Xyience Extreme Supplements used with diet and exercise. The offensive commercial consisted of a brunette girl with hot pants, a bra, and crawling around on the ground while dancing like a stripper in the commercial. Also in this commercial it did not describe the product at all. Only after the scene it stated the product and the fact that it was sold at GMC and like stores but nothing else about the product. I found it offensive but it wasn't heavily advertised only on Spike TV which their were only a limited of male viewers which would indicate why it was advertized on the tv channel. Generally speaking their were only a few people including myself that I heard were offended.
The second advertisement that I will mention that I found offensive was Martha Coakley advertisements in the Massachusetts senate campaigne. I am well aware that political campagines are very cut throat but in this regard republicans and democrats were pinned against each other and were labled as something black and white. For example the advertisement either stated directly or implied that all democrats are "anti-war, pro-choice, pro-enviromental induviduals for example and all republicans are pro-war, anti-abortion, and all like George W. Bush. I found this offensive. In this case I was not the only person offeneded by this commercial. From what I heard on the news and other fellow Massachusetts residence they were offended if they supported Coakley or not because of her team judging the parties by extremeties and not activily talking in her commercial about some of the positive changes she would make if elected.
The third and last advertisement that I will comment as offensive in my opinon is also in a sexual regard as well. The company is godaddy.com where girls in skimpy clothes or fully clothed then stripping layers on the commericials. These commericials are typically shown during NFL Football games and Nascar Games.
Most people in today's world are so desensatized to sex on television that they may not notice it anymore or they may accept it as a current social norm in the 21st century. I will state I do not accept these things as appropriate for television as a advertisement. It may be geared toward a specific target market but other markets of people see it and it causes a digusting or repulsive reaction to the product. I think in this regard advertisements have gone too far in being this explisic.
Do any of you think commericials have gone sexually too far for television for a general audience? Do you think these kinds of ads really serve any purpose for their product?
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