Do you think holiday sales are becoming too much?
Hardy asks the question if its too much that advertising and stores push holiday products three or so months before the holiday or event. Yes it is a bit much considering what the holidays were meant for. These Christian holidays weren't meant for materialistic reasons. If companies put products out a month and half or a month before the event it would be percieved in a less negative light and companies would not appear as greedy by not pushing items out into the market place earlier than scheduled. Within the recession people may be thinking about what these holidays really mean whether its Christmas, Valintine's Day, St. Patrick's Day, or Easter, consumers may be questioning the pure materialism of these events and if it's really nessissary to consume these things and people may choose not to impulse buy these products. Consumers may be thinking more clearly and making more conscious choices now with the recession it is a clear eye opener for consumers. Consumers may now consume what they want and not consume what they do not want.
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