About Me

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Keene, New Hampshire, United States
My name is Gretchen Harbourt. I am 26 years old and I go to Keene State College. I am majoring in BS in Management and BA in Music History and Literature. I will graduate in 2011. I also went to Greenfield Community College before transfering to Keene State and graduated from Pioneer Valley Reginal High School in 2003.

Friday, April 16, 2010

In response to Doug Kendall's Branding:





Do brands matter to you, if so can you think of the areas where brands weigh heavily on your decisions? Can you think of any brands you have avoided because you didn't know how to pronounce or were unfamiliar with?

I am a avid person about quality. I will pay three times as much for a product if I know it will last a few years rather than one year. I also need to like to fit, style, or design of the product. I like some products for status but not all of them. I never have problems with products I cannot pronounce because I sing in several languages and am comfortable saying what the products are. If I don't know a product I would have to try it out. Sometimes consumers can imediately decide if they don't like a product by the looks of it and will not purchase it. If the new product is cheap the consumer can buy it and try it out but if its expensive it will take the consumer a longer time to decide if they want to try a product. But for the most part I analyze quality and longevity and make a very big deal of that when purchasing. If the quality isn't there I will be upset and boycott the item altogether if its really bad.

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