Poor marketing to employees not customers by Friendly's...

At Friendly's Ice Cream Corporation to revamp their image they instated a new marketing plan to make themselves seem as though they are a reinvented and a "hipper" company. Along with this new marketing plan they also added a theme song that they play at the restaurant on every hour as well as movie theatres. Among the song being annoying and extremely out of tune the method of their marketing of the theme song doesn't seem to be serving it's purpose. For example customers know what Friendly's is and if they are going there to eat they are already there and there is no point in wasting valuable time and money marketing to someone who is already there and knows who they are. So by marketing within the restaurant it is not marketing to new customers because customers are already there and they are just annoyiing the employees who also do not need to be marketed to because they already work for the company and know what is is all about. It would make sense to only play the song a few times a day not 12-16 times a day to annoy. Also advertising on billboards, the internet, on televison commercials but not in the restaurants.

Do you think its effective marketing to market inside the restaurant while customers and employees are already there? Do you think annoying people is an effective way to market a company?