Do you think it is essentially easier to a buyer to go right to the producer, or although it may be at a higher cost, is it less of a hassle to go through retailers and wholesalers?
This may be easier for the customer to do but it also depends on the customer. If a customer wants a more direct route and they are independent in this decision it is safe to say that a customer should be able to take this action in order to make a purchase. On the other hand there are customers that don’t feel safe and secure in doing this. For those customers who want this security that option should be given. In other words both options should be given to customer’s based on their tastes, life choices, and what would be less annoying and most convient for them. Its hard to say which would be better but both avenues should be given to all customers which would make customer’s the most happy. The more choices there are the better off customer’s and business’ will feel.
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